Each agency needs its own showcase, a place where to expose its culture, the quality of its work, speak about their philosophy and post the job offers.
But creating a new site for the agency you are working on is at the same time a source of pride and one of the most difficult projects a designer can face.
Lola is an agency with a Latin spirit and is part of the MullenLowe Group.
It should be noted that this same structure, when designing this version of the configurator, presented certain incompatibilities between certain items, such as colors or accessories, which could be available for example only in one of the brand ranges.
That complicated the process of communication with the users. Make these incompatibilities visible and understandable was a very important design challenge that we resolved with a different kinds of notifications.
Although we thought that the notifications were something intrusive for the users, we had to deal with them as we couldn't change the comercial offer and the retationship between the items of the car configurator.
As a commercial tool, the client wanted to implement some cross-selling and up-selling tools, to give the chance to their users to upgrade their configurations and to discover related products.
As you will appreciate in the next picture, we use that tools at different points of the userflow.
As a side project, and with the final goal to sell stock parts and cars, we develop an specific version of the Car Configurator. We called it "Fast Lane".
For that version, one of our goals was to simplify the process, making the configuration process easier for the users simplifing the offer and avoiding all the unnecesaries incompatibilties. And everything in a single page. Check the final version below:
Car Configurator is an organic tool and is under continuos development.